On saying that there is room for creative licence. If you are a brand new health drink, then chances are you wouldn’t use black as your primary color because the immediate associations that people automatically link would be way off. As a business owner or marketer, use this to your advantage. As outlined in the section above, every color carries its own meaning.
Using colour as a tool to do so is a quick and inexpensive way to carry the right message. It is estimated that brand recognition can be increased by up to 80% by effective use of colour throughout marketing, packaging and logo design.Ĭreative marketing uses the emotions of consumers to sell their product or service successfully. They have found the formula for brilliant brand recognition. Tiffany Blue was trademarked in 1998 and is also a Pantone colour.īarbie Pink, Cadbury Purple, T-Mobile Magenta and UPS Brown are all trademarked colours that have worked spectacularly for their brands. Tiffany & Co is the famous New York City Jewelers known not only for their amazing choice of jewelry but for their iconic robins egg blue branding. The colour choice of certain brands is so successful that they have trademarked the exact shade. As we showed you above, colours hold their own special meaning and significance and they have the power to evoke emotions. Savvy marketers and business owners know the importance of colour on branding. Incorporating minimal design, or minimalistic ux design into your website combined with the right understanding of color theory can result in you hitting the nail of the head and giving delightful experience to any visitor who happens upon your site.
In fact, minimal design is becoming increasingly popular in the online world of design, and using color theory is still as important as ever before in order to get it right. This article will try to steer you in the right direction to minimize the chances of that happening.
So whether you’ve come to the sudden realization your pants and shirt you’ve been wearing regularly for the past 3 years clash, and look hideous, and your wardrobe needs a serious revamp, or you are looking to design a high-end website or logo for your new business, this article may be of use to you.īefore we delve deep into the rainbow, and world of color and combinations, it’s important to understand that overuse of color can be detrimental to any design or style if used incorrectly or carelessly. Understanding the guidelines of color theory can help you in so many areas of life, from your business to your clothes. Most people unknowingly make everyday decisions based on color theory and color harmony. Designers and artists rely on color theory to make the correct choices for their projects but they are not the only ones who use it. Color theory sets the fundamental guidelines around color combinations and harmony. Color theory is a set of rules that combines creativity and science.
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